We couldn’t really be fucked to write an about page but apparently it’s essential to have one… enjoy.
Your About Page Is a Robot
Like the rest of your website, your About page is a robot. You load it up with information, give it directives, and send it out to represent you in the world. Although forums, blogs, and other two-way forms of online communication help bring humans back into the equation, you’re pretty much stuck with the robot model for relatively static essentials like the About page—but you do get to decide what kind of robot you want to use.
Why the About page matters
The About page exists to:
- provide visitors with essential facts they need to interact with your company,
- give visitors context for the information they find elsewhere on the site,
- differentiate your organization from others like it, and
- give visitors a reason (several reasons, ideally) for doing whatever it is you want them to do: contact a sales lead, join a campaign, send money, buy a widget.
Continued at: http://www.alistapart.com/articles/aboutpagerobot/
ps: If you really want to know what we’re about then you can read this post.
About
We couldn’t really be fucked to write an about page but apparently it’s essential to have one… enjoy.
Your About Page Is a Robot
Like the rest of your website, your About page is a robot. You load it up with information, give it directives, and send it out to represent you in the world. Although forums, blogs, and other two-way forms of online communication help bring humans back into the equation, you’re pretty much stuck with the robot model for relatively static essentials like the About page—but you do get to decide what kind of robot you want to use.
Why the About page matters
The About page exists to:
Continued at: http://www.alistapart.com/articles/aboutpagerobot/
ps: If you really want to know what we’re about then you can read this post.