In recent years Google has already found a way to takeover the online video sharing market with the acquisition of YouTube in late 2006. Now it seems they want to take it a little further with a new “product” from TestTube (similar to Google Labs) called YouTube Disco. Over the last few years, more and more people have been relying on Last.Fm and Pandora for their online music, and it would seem Google wants a piece of the pie.
Like Pandora, Disco has their own discovery tool, but it’s hard to tell how they actually recommend new music for the user. Nonetheless, the recommendation tool worked quite well, and just from 1 search I was able to find some new artists who I’ve never heard of. The best part about Disco is the ability to create your own playlist of videos, which is something these other sites can’t do that well. One thing that seemed apparent, YouTube is really flushing out their Vevo content through Disco. This means, a lot of the videos will be available only in Canada and USA.
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[...] to broaden their user base by introducing their line of social networking products. First came Disco, Googles version of Last.fm & Pandora and now they are aiming for the two biggest social [...]